Diamonds are forever. No wonder this is a line you must have by now almost learnt by heart due to excessive usage in day to day advertisement gimmicks promoting the precious stone. If not this, it is next to impossible that you are not familiar with the line ‘diamond is a girl’s best friend’. All this hue and cry cannot be out of any lame reason. In fact, possessing this piece of stone is no longer a luxury but a necessity for many. No wonder, the shopping list is always topped by a hunt for the coveted piece of jewellery.
So here is a complete guide for an aspiring shopper who is all set to enter into his first stint with the king of all stones. Now that you have finally decided on the stone, the next major question bound to surface in your mind is that if your money is actually worth it. Do not panic. Just read further and make sure you adhere to all that is mentioned.
The first and foremost step is to make sure that you have acquired as much information about diamonds as possible. When you start your bit of research you will surely come across the five C’s of a diamond; that is, cost, carat, clarity, cut and colour. Rank these indices in the order of your preference so that it becomes easy for you to chose and select.
Now that you know your requirements, make personal visits to some accessible jewellery stores. Browse through an optimum number of diamonds and earmark the ones that match your requirements and fit into your budget as well. But keep one thing in mind. Make comparisons in like objects only. By this I mean that do not make the mistake of comparing the prices of certified and non certified diamonds and then coming to an unjustified decision in terms of choice.
Be aware of all the rights you hold as a consumer. Do not shy away in asking for a certificate. Various independent laboratories like the GIA, Gemological Institute of America provide this service of certification. Make sure that you do not go overboard on paying higher to ensure that your diamond is high on one of the c but poor on the rest. Make it a balanced deal.
In today’s age of networking, striking a deal on the internet is not a bad idea as well. But it would be advisable to keep a few things in mind before deciding to go in for an internet deal. Make sure that the dealer you have zeroed in on is a reputable one. Also, ensure that your diamond carries a GIA report. The return policy specified by the dealer must be workable. It must be ensured by an independent appraiser that the product you have finalised is worth the bargain and if the certificate matches your purchase.
So, it is almost time that you shed all your inhibitions and take the final plunge. Because you deserve it.
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